The real-time ad auction creates millions of unfilled slots every day. We fill them with your ads at below-floor rates.
Every time a page loads on a major publisher site, an ad slot opens and triggers a real-time auction. Brands bid against each other, but the publisher has a floor price — a minimum CPM they'll accept.
Automated bids from major brands don't always meet the floor. When that happens — thousands of times per second — the slot goes dark. The publisher gets nothing. The reader sees a blank space.
We work with publishers and inventory partners to surface those unfilled slots. Because the publisher would otherwise get $0, they accept below-floor pricing. That's the remnant discount.
Upload your creative, set your budget, and we route your campaign into those gaps. Same publisher network. Same readers — at a fraction of what direct advertisers pay.
The economics of remnant inventory work in your favor.
Google Display
$3.50–$6.00
Open auction floor
Meta Ads
$4.00–$8.00
Competitive bidding
AdYard
from $0.55
Below-floor remnant
Yes. These are the same slots that Fortune 500 brands compete for — on real publisher sites with real readers. The only difference is your ad ran at below-floor pricing.
After payment, campaigns are reviewed within 24 hours. Most go live the same day.
Yes. Geo Targeted lets you specify countries and regions. Full Targeting adds device type and content category.
We accept 300×250, 728×90, 320×50, 300×600, 160×600, and 970×250. The 300×250 is most common with highest fill rate.
Email us at hello@ad-yard.com — we can point you to designers or help with simple static ads.
We use industry-standard invalid traffic filtering. Invalid impressions are excluded from your delivery count.
Start at $50 — ~90,000 impressions at base rate.
Get started